The Persuasive Marketer: Key Focus on Mastering the Arts of Selling Anything to Anybody

Every day, brands lose millions simply because they do not have a clear message that tell consumers who they are and what value they will add to their customer’s lives. To solve this dilemma, IOANNIS ANTYPAS wrote THE PERSUASIVE MARKETER, which has become the quintessential guide for anyone looking to develop the best marketing strategy to gain the heart of their potential customers.
Marketing on the most basic is beyond just selling, beyond the product, beyond the offer, but mostly about the buyer; this is because they are the reason you made that product, created that offer, and also running that promotion.

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